3 Month EPC
Three month EPC values are calculated and updated daily, using data beginning five months previous through three months previous. On the first of each month the "five months previous through three months previous" timeframe changes to accommodate the month change. NOTE: There must be at least 1000 clicks for the 3-month period to calculate your EPC. If less than 1000 clicks occurred, N/A will display for the EPC. After each publisher's commission total amount has made this conversion to a common currency (USD), the amount is then divided by the total number of clicks times 100.

7 day EPC
The calculation is made by taking the sum of all commissions for 7 days and dividing it by the sum of all clicks for the same 7 days then multiplying this by 100. If today's date = N, the date range used is N-8 to N-2. NOTE: There must be at least 100 clicks for the 7-day period to calculate your EPC. After each publisher's commission total amount has made this conversion to a common currency (USD), the amount is then divided by the total number of clicks times 100. At this point, your EPC is established.

Advanced Links
A category of advanced functionality links. Link types in this category include Interactive Link and Dynamic Content Link.

Advertiser
(also referred to as Merchant, Retailer, E-retailer, E-tailer, or Online Retailer) Any Web site that sells a product or service, accepts payments, and fulfills orders. An advertiser with Commission Junction places ads and links to their products and services on other Web sites (publishers) and pays those publishers a commission for leads or sales that re (Average Earnings Per One Hundred Clicks) A relative rating that illustrates the ability of an advertiser to convert clicks into commissions. It is calculated by taking commissions paid divided by the total number of clicks times 100. sult from their site.

AID
Ad ID. Specific value assigned to a link in the Commission Junction Network with a numeric value of 4-10 characters.

Batch Processing
Commission Junction's batch processing method allows the advertiser to store the information (Publisher ID, Ad ID, Shopper ID) collected during the initial click-through and link those values to the consumer transaction (sale or lead). Once all the information is prepared, the advertiser may send a batch file to Commission Junction for processing.

Content Link
This type of link provides similar functionality to a text link, but allows up to 32,000 English-based characters and multiple lines. This type of link can be used to provide visitors with compelling content that looks more like an e-zine article than a standard ad.

Advertiser's EPC
(Average Earnings Per One Hundred Clicks) A relative rating that illustrates the ability of an advertiser to convert clicks into commissions. It is calculated by taking commissions paid divided by the total number of clicks times 100.

Incentive Site
A Web site that offers incentives to visitors, donates a portion of proceeds to charity or otherwise requires special approval from Commission Junction advertisers.

Keyword Link
A Keyword Link is used by publishers who are interested in using paid placement to promote their advertisers. When publishers make bids on their advertiser's keywords, they can use the information in the keyword link to get data on the advertiser's preferred marketing message and tracking URL for search, their keywords, and the associated bidding rules for those keywords.

Lead
Customer must complete an online form via an offer link from the Publisher's website. The form is complete after the Customer has selected their area code and has provided their name, email address and billing information.

Network Earnings
An advertiser's Network Earnings ranking shows how the advertiser rates with other advertisers in the network based on the volume of commissions paid. Advertisers are ranked in an "apples to apples" comparison with all advertisers by taking each advertiser's total commissions (regardless of currency) and then converting that total (if necessary) to US dollars. After each advertiser's commission total amount has made this conversion to a common currency (USD), the ranking is established. Ranked using a bar graph system, the Network Earnings are based on a scale of zero-5 "bars". New advertisers are ranked as "New" for their first three months in the network. Advertisers paying zero commissions are excluded from the overall calculation and given a "blank" rating. The ranking is calculated relative to the entire network based on commissions paid to publishers during the previous month.

OID
The advertiser's order ID. A unique value that an advertiser will pass in order to cross-reference transactions with data on their system. The data could be the customer name or any number or string (generated by the advertiser's scripts/software). An IP address is displayed by default. Email addresses cannot be used in the OID field.

Pending Offers
An offer (i.e., a program term) that was sent to you from an advertiser will remain in the "pending" status until you approve or decline it.

Product Catalog
A Product Catalog contains one or more product links. Whereas other link types promote the advertiser's Web site or company, a product link promotes a specific product. For example, instead of a banner that promotes "CoolShoes.com", a product link can promote a specific pair of shoes. Product Links allow you to place the advertiser's products within the context of your content and create impulse buying opportunities for consumers. Product catalogs are currently in use by many top rewards sites, comparison shopping sites and shopping mall sites within the network.

Program Terms
"Program Terms" are the criteria that make up the "agreement" between advertisers and publishers. The Program Terms include the action type (e.g., sale or lead), the commission rate, the referral period, the number of action occurrences allowed, and performance incentives (an optional feature).

PSA
Publisher Service Agreement: Service agreement signed during account setup.

Publisher
(also referred to as an Affiliate, Associate, Partner, Reseller or Content Site) - An independent party, or Web site, that promotes the products or services of an advertiser in exchange for a commission.

Sale
Customer must complete an online form via an offer link from the Publisher's site. The form is complete after the Customer has selected their area code, provided their name, email address, billing information and has had their credit card charged. The credit card is charged after the 30-day trial period, therefore, the Customer will need to remain with eFax for 31 days to constitute a sale.

SID
Shopper ID. Commission Junction provides the capability for publishers to track where their actions originate through the implementation of the Shopper Identification, or SID. One application of this technology is the Commission Junction SmartRewards program, in which publishers can target and/or reward their unique shoppers. Contact a Commission Junction SmartRewards associate by clicking the "Contact Us" hyperlink in the CJ Account Manager. Then click "Go" in the "Ask a Question" area of the pop-up window. Once in the question interface, select the "Linking" category and the "Advanced Linking" subcategory.

Text Link
A simple link (without a graphic) limited to 150 characters or less.