Logos
The eFax corporate and product family signatures are composed of the eFax swirl with the corporate or product name. Although the swirl can be used alone, the complete signatures should only be used in the manners shown here.
Typographical Changes to the Logo
Although based on Adobe Myriad, the signatures have been rendered with some characters redrawn to compensate for spacing problems in specific pairs of characters. Do not reset the signature typography using standard fonts.
Signature Color - Acceptable Applications
- PMS 485
- Pantone Process Black
- 255,0,0 (FF0000 in hexidecimal)
- C=0, M=100, Y=91, K=0
Where multiple color printing is not available or reverse application is unavoidable, these single color signature treatments are acceptable. The rest of the brand palette colors appear here.
The minimum area of clearance surrounding the signature is defined by a distance equal to the height of the lower case characters in the signature typography. The clearance area must be devoid of all graphics, typography, or other images.
The eFax family signatures were designed for use in broad open areas of white space. Within reason, the greater the area of clearance the better, and the preferred field color is white.
Signature Color - Unacceptable Applications
Changing the colors of any or all elements in the signature weakens the brand and confuses the identity.
Attempts to "Jazz up" the signature by adding or distorting elements break down the consistent presentation of the identity and make the signature more complex.
