eFax Messaging Guide
50 WORD VERSION:
eFax is a trusted brand used worldwide, and is the market leader for Internet fax services. With over 11 million subscribers, eFax offers a choice of fax numbers in more than 42 countries, the ability to receive faxes as email attachments, and other advanced features for sending, forwarding and storing faxes--without paper or a fax machine.
100 WORD VERSION:
eFax is a trusted brand used worldwide, and is the market leader for Internet fax services. With over 11 million subscribers, eFax offers a choice of fax numbers in more than 42 countries, the ability to receive faxes as email attachments, and other advanced features for sending, forwarding and storing faxes--without paper or a fax machine.
eFax allows you to store, view and access your faxes online for up to one year, and eliminates the need for fax-related expenses such as an extra fax line, paper, ink cartridges, etc. It's an affordable faxing solution that provides more reliability and privacy than faxing—while offering the ease and convenience of email.
Standardized Messaging for Call To Action:
Instead of generic copy such as “Click Here,” Buy” or “Sign up,” you can increase conversions for graphic calls to action by making this short copy much more specific to the promise of our headlines.
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